Case Study
The "Clean up your Act" campaign from Swiffer combines modern relationship dynamics with a need to improve cleaning habits. Print, Social, and TV ads lead up to a branded short series called The Clean Team. The Clean Team follows a similar format to Queer Eye in which someone (an ex) calls The Clean Team to take over someone's life in multiple areas and hopefully clean up their act.
AD+CW: Maria Perez
Social
TV Spot
